Why you should never use the term "Translate", when launching a new language
More and more businesses understand that one way to increase their user base is not necessarily by increasing their market share, but by...
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Igal stolpner
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- Nov 12, 2019
- 8 min
SEO Competitive Intelligence: 9 Less Common, Yet Super Powerful Tactics
In the past few years, Online Competitive Intelligence has slowly become a field of its own. As more third party data became available,...
81 views
- Nov 21, 2018
- 6 min
Marketers, Here’s How Your Branding Impacts SEO
For many people in online marketing and the web industry in general, Technical SEO can be very enigmatic and far from simple. Branding on...
28 views
- Sep 30, 2018
- 3 min
11 years at Investing
Earlier this month, I was 11 years at the company. Time flies really fast, no doubt. And while personally I don’t feel it’s a big deal, a...
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- Mar 27, 2018
- 8 min
My SMX West Session: Spotting New Trends First: Competitive Intelligence Lessons From Investing.com
Two weeks ago I had a great time speaking at SMX West in San Jose. I decided to divide my session, Spotting New Trends First: Competitive...
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- Feb 2, 2018
- 2 min
It’s February, do you remember your 2018 resolutions?
Probably as everyone else, I love taking the last few days of December to review the year, and plan the year ahead. For me personally,...
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- Oct 28, 2017
- 1 min
Live Instagram Indexing Test
A few months ago, I decided to switch my Instagram settings from Private to Public. No special reason for doing it, but on the other hand...
4 views
- Oct 11, 2017
- 2 min
350K/Year Additional Downloads with the Google Play Experiments
When it comes to maintaining two separate apps on two separate app stores, there’s no doubt that Google Play provides a lot more data to...
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- Jan 9, 2017
- 2 min
Google Analytics made us think in sessions instead of users
When you only start you website, you want to check out every single session to your site. You want to see where each session is coming...
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- Oct 5, 2015
- 1 min
My Talk at SMX East last week
Last week I had a chance to speak at SMX East in New York City. It has been my 3rd time attending SMX East but my first time speaking...
7 views
- Aug 9, 2015
- 2 min
A Google Patent + Your Users = Rankings
If I’d have to point one specific SEO story that I told the C-Level this year, it would be Google’s patent to calculate Site Quality....
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- Apr 7, 2015
- 3 min
This URL, It’s or Mobile-Friendly, or not
For a very long period of time, Google has been preaching to focus on mobile experience. When three years ago we heard that it’s a matter...
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- Feb 8, 2015
- 3 min
The impact of 404 errors on a new sub domain
A few months ago I wrote about our experience with the rel=”alternate” hreflang=”x” attributes for a new edition we opened for the UK....
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- Nov 27, 2014
- 1 min
Empowering decisions by your team
And I’ll start with a quote: “Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and...
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- Nov 24, 2014
- 2 min
Too many blog posts?
Those of you who have been in SEO for the past few years must have noticed that recently we see more blog posts than ever before. The...
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- Nov 23, 2014
- 1 min
Productive daily Stand-up meetings
As I promised here, in the coming weeks I’m going to publish a few personal tips and examples that can help SEOs in their day-to-day....
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- Nov 15, 2014
- 1 min
My latest about Agile for SEO management is now on YouMoz
About two years ago we started talking about quite a big change in the company, a change that required the cooperation of all teams and...
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- Nov 15, 2014
- 1 min
Resist long meetings
Long meetings, I think we all have too many of them. You know that feeling when there’s absolutely no time to work because of all the...
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- Jul 28, 2014
- 2 min
Matt Cutts’ top videos of the last year
I’m sure you already heard — head of the webspam team at Google, Matt Cutts, is now on leave for a few months. I believe that every hard...
1 view
- Jul 16, 2014
- 2 min
Google finally takes rel=”alternate” hreflang=”x” into account
For a very long time, many SEOs were skeptical about the hreflang=”x” tag, simply because we didn’t feel that Google is taking it too...
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